JUNE 25 - JULY 9 2020

Stories, Maps, and Pictures: Transforming Classic Communications Via Apps and New Tech
All times are shown for the Eastern time zone (ET)
Event Type: 
Education and Communication
Date / Time: 
Thu July, 02 - 2:10pm to 3:05pm
Meghan Wiesbrock, The Morton Arboretum; Michael Kost, University of Michigan Matthaei Botanical Garden and Nichols Arboretum; Amy McCullough, Lady Bird Johnson Wildflower Center
Pre-Registration Required: 

Public gardens have long used maps, audio, text, and graphics to tell their stories and educate guests. But our means for interpretation have grown — and the astounding array of tools at our disposal expands every day. New technologies and applications, many of which are free to guests, offer versatile ways to tell garden stories, inspire youth, and help people find plants. We know that people learn differently, and employing podcasts, audio, web maps, and popular media such as digital graphic novels allows guests to explore our gardens through various inlets and styles. Offering such variety means we’re more apt to reach and affect the people we encounter.

This presentation will explore the following: connecting visitors and students through online, responsive, GIS-based site maps and multimedia content (ArcGIS StoryMaps); guiding guests directly to plants they’re interested in by linking living collections to interactive maps (ArcGIS web-mapping applications); simultaneously engaging ears and eyes with hands-free, site-specific audio interpretation written and narrated by garden staff (TravelStorys); and reaching and cultivating a youth audience — the plant science and garden professionals of tomorrow — through online interaction, podcasts (Libsyn) and digital graphic novels (web-based).

At the start of the session, we'll announce Association Awardees, recognize our volunteer leadership, and provide important Association updates.

Education and Communication Track Sponsor: