AMERICAN PUBLIC GARDENS ASSOCIATION
2020 VIRTUAL CONFERENCE
JUNE 25 - JULY 9 2020

Science Communication 101: Making Tough Topics Accessible
All times are shown for the Eastern time zone (ET)
Event Type: 
Session
Track: 
Education and Communication
Date / Time: 
Thu July, 09 - 3:20pm to 3:50pm
Presenter: 
Maria Wheeler-Dubas, Phipps Conservatory and Botanical Gardens
Cost: 
Included
Pre-Registration Required: 
No

Botanic gardens are uniquely positioned to address some of the world's most pressing scientific issues like climate change. In spite of this, the challenge remains: How do you take complex messages and make them broadly accessible? How do you connect with someone whose beliefs may be wildly different than your own? When a scientific topic like climate change is deeply intertwined with values and politics, interpersonal science communication is crucial. This session will explore the keys to communication for discussing tough science topics that may arise in interpretation and education in botanical garden settings. These keys will include strategies and tips for knowing and understanding your audience, creating empathetic conversations, breaking down jargon, building analogies, and sharing science through stories.

 

Education and Communication Track Sponsor: