AMERICAN PUBLIC GARDENS ASSOCIATION
2020 VIRTUAL CONFERENCE
JUNE 25 - JULY 9 2020

Redesigning Your Website: Learn How to Make it Bloom
All times are shown for the Eastern time zone (ET)
Event Type: 
Corporate Partner Workshop
Date / Time: 
Tue June, 30 - 2:10pm to 3:10pm
Presenter: 
Brad DeForest and Paul Keogan, BackOffice Thinking
Cost: 
Included
Pre-Registration Required: 
No

Many gardens have similar missions, but rarely have similar budgets - and never the same user experiences. Understanding your unique audience, capturing them, engaging them, and leading them on a journey require thoughtful and intentional choices. From discovery through design and implementation to driving traffic, we will show you real-world examples of garden and museum websites we’ve redesigned using the process we’ve developed to ensure success. We’ll also answer questions like: What are the keys to a successful cultural institution website? How can I drive the right traffic? Should I redesign how my site interacts with Google, Facebook, Instagram, etc.?

Our workshop will begin with optional homework - you completing an initial “Design Direction and Assessment Tool.” We will provide you with examples, opportunities to ask questions, and the knowledge to develop and ensure a successful redesign project.After the workshop, you'll have a much better understanding of how to approach your website redesign project and guarantee its success.

 

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