AMERICAN PUBLIC GARDENS ASSOCIATION
2020 VIRTUAL CONFERENCE
JUNE 25 - JULY 9 2020

Reaching Younger Audiences: Telling the Story of Plant STEM Careers Through Technology
All times are shown for the Eastern time zone (ET)
Event Type: 
Session
Track: 
Education and Communication
Date / Time: 
Thu June, 25 - 4:00pm to 4:30pm
Presenter: 
Meghan Wiesbrock and Jessica Turner-Skoff, The Morton Arboretum
Cost: 
Included
Pre-Registration Required: 
No

Inspiring the next generation of horticulture and plant science professionals is vital to addressing global issues surrounding food security, climate change, and biodiversity conservation. Public Gardens and Arboreta are uniquely suited to showcase these career fields to broader public audiences they work with, especially youth. Interdepartmental teams at The Morton Arboretum are transforming how they engage with this audience by using new platforms and storytelling techniques to share the importance of plant careers.

Using information derived from a focus group, the Arboretum developed Planted: Finding Your Roots in STEM Careers podcast, which includes teacher resources and lesson plans. In addition, the Arboretum created a series of online graphic novels called Canopy Career Chronicles, an interactive platform that connects youth to graphic novels highlighting the career journeys of diverse plant science professionals. Each of these resources allows the unique personalities of real-life professionals to shine through, creating meaningful connections to students.

 

Education and Communication Track Sponsor: