AMERICAN PUBLIC GARDENS ASSOCIATION
2020 VIRTUAL CONFERENCE
JUNE 25 - JULY 9 2020

How to Waive Admission, Deliver Mission, and Keep the Lights On
All times are shown for the Eastern time zone (ET)
Event Type: 
Special Session
Track: 
Making Friends, Making Money
Date / Time: 
Thu July, 09 - 4:00pm to 4:45pm
Presenter: 
Jessica Pederson, Tower Hill Botanic Garden; Matthew Cole, Denver Botanic Gardens; Bruce Harkey, Franklin Park Conservatory and Botanical Gardens; Leslie Myers, Atlanta Botanical Garden
Cost: 
Included
Pre-Registration Required: 
Yes

Many public garden professionals are weighing whether to waive admission for visitors. Gardens that choose to waive often focus on mission delivery to underserved communities and/or an increase in visitor diversity. These measures, when successful, can serve to meet these goals and to increase membership and make the garden more appealing to funders.

This presentation will provide three different examples of gardens that are waiving admission successfully and one example of a public garden that waived admission for many years but ultimately felt like their free admission program wasn't meeting their goals and so they chose to go another direction.

 

This event is approved for .75 CFRE credit hours.