AMERICAN PUBLIC GARDENS ASSOCIATION
2020 VIRTUAL CONFERENCE
JUNE 25 - JULY 9 2020

Crafting Surveys for Data You Need
All times are shown for the Eastern time zone (ET)
Event Type: 
Session
Track: 
Education and Communication
Date / Time: 
Tue July, 07 - 2:10pm to 2:55pm
Presenter: 
Chuck Lennox, Lennox Insites; Katelin Rabuck, Oakland Zoo; Kari Nelson, Ashton Gardens at Thanksgiving Point; Gillian Drake, Vancouver Botanical Gardens Association
Cost: 
Included
Pre-Registration Required: 
Yes

Data collection is important for any institution, but many gardens are uncertain about how to collect and use it. Carefully crafted surveys are a great way to get to know your audience and impact. While surveys are often perceived as relatively quick and easy to do, it is crucial to understand and apply best practices to glean the information you need to understand and connect with your visitors and keep visitors comfortable.

If a survey isn't designed properly, it won't give you the data you need to succeed. In this session we'll discuss the strengths and limitations of surveys as an evaluation tool and real-world examples of survey work done in multiple garden settings.

 

Education and Communication Track Sponsor:

 

This event is approved for .75 CFRE credit hours.