AMERICAN PUBLIC GARDENS ASSOCIATION
2020 VIRTUAL CONFERENCE
JUNE 25 - JULY 9 2020

Crafting a Membership Program to Increase Access and Diversity
All times are shown for the Eastern time zone (ET)
Event Type: 
Session
Track: 
Making Friends, Making Money
Date / Time: 
Thu July, 02 - 2:10pm to 3:05pm
Presenter: 
Lori Bockstanz, Lady Bird Johnson Wildflower Center; Britt Patterson-Weber and Kara Laufer, Naples Botanical Garden; Leslie Myers, Atlanta Botanical Garden; Heather Popio, Franklin Park Conservatory and Botanical Gardens; Lynn Bates, and Wendy Deming, Marie Selby Botanical Gardens
Cost: 
Included
Pre-Registration Required: 
No

The nature of fee-based and membership-based organizations is such that it often leaves critical parts of the community out. As membership programs strive to attract new and bigger audiences by adding benefits and programs, the associated pricing tiers often leave many existing or former members behind as they become priced out of membership.

By incorporating a low cost, or in some cases, free membership program to our organizations, inclusion, diversity, equitability, and access (IDEA) increases. Learn about a variety of very different programs from gardens of various sizes, budgets, and geographical regions that might work for your garden.

At the start of the session, we'll announce Association Awardees, recognize our volunteer leadership, and provide important Association updates.

 

This event is approved for .75 CFRE credit hours. Download the form here.